Curiosity leads the way

We are curious by nature

We take great pride in the fact that the Danish tradition of lifelong learning originates from our region. We are always looking for new ways of doing things and using our experience from past events to ask what we can renew and improve for any future events.

Our continuous curiosity leads the way to innovation - this is a core focus for us.

Our region has long been known for "getting things done". The entrepreneurial spirit developed here over decades means that we are used to planning, producing and delivering on time and budget - also when it comes to hosting major international events.

Sustainability is key

We have a clear ambition of creating sustainable sports events with long-lasting effects. This means that we optimize the entire value chain from supplier collaboration to event implementation to benefit our surroundings. However, sustainability is more than environmental challenges; it is a multidimensional focus for us. It is also about the more significant impact of sports events on society. On the general physical and mental health of the community, social inclusion or the financial impact on the sport, federations, amateur associations and host cities; just to mention a few.