Three world championships in 18 months: World-class events in the Triangle Region
Sports events are a powerful tool for profiling, and in the Triangle Region, events have become a position of strength because of a unique, collaborative spirit.
There is plenty to look forward to, and preferably, that will continue. The Triangle Region has a clear strategy to profile itself at sports events, and this has been noted in the major national and international sports federations: "When we knock on the door, we are invited in for coffee", as Thomas Kastrup, sports event manager in the Triangle area, puts it.
Competes with the big cities
The Triangle Region is invited for coffee for many good reasons. First and foremost, the Triangle Region has delivered excellent results already, and it is an "address" that you can trust. Or rather: Many addresses: "When we market ourselves together, we have more goods on the shelves", says Thomas Kastrup: There are several different types of arenas, a larger capacity, more associations and volunteers. This benefit is essential when presenting the Triangle Region as one entity to international federations and license holders. One must keep in mind that a world championship is the top event of the individual federation. It means a lot to them that the framework is sound. And the framework is excellent in the Triangle Region when it comes to sports - especially outdoor sports," says Thomas Kastrup.
Besides coffee, he also emphasizes that the area has an international airport and the largest hotel capacity outside the capital area. With 424,000 inhabitants alone within the seven municipalities, there are many potential spectators, a number that only increases when you take the rest of Denmark and Northern Germany into account.
"There are not many regions - if any - that with a similarly small geography can present and offer such a strong sports event product", says Thomas Kastrup. "When you add our other tourism qualities: e.g. Michelin restaurants, UNESCO sites, outdoor and wellness offers, vibrant urban environments, historic market towns and award-winning attractions across the seven municipalities, we as an urban region can compare ourselves to a large number of big cities. It makes it possible to consider us as event hosts, which would have been more difficult if the sender was only one municipality", he says.
The Triangle Region's event CV is an essential strength, increasing in the coming years. Such a strong event CV helps organizers and licensees feel safe when choosing the Triangle Region as host for a major championship event. "One must acknowledge the decision to pool efforts across the region, and this is why we today have a one-point-of-entry to the entire region, which makes it easier and more attractive for organizers and license holders to work with us," he says.