The Triangle Region collaborates on a good reputation

What will make companies choose the Triangle Region?

The Triangle Region has for several years called itself Denmark's production center. This is based on a strong business community across Billund, Fredericia, Haderslev, Kolding, Middelfart, Vejen, and Vejle. But if more companies and investors are to choose the area, we need to be able to show more precisely what they gain access to here.

The work on the Triangle Region's reputation and attractiveness stems from the collaboration between Triangle Region Denmark and the business councils and business directors of the seven municipalities. The starting point is three business strengths: industry with nearly 38,000 full-time employees, transport and logistics with just over 11,000, and energy and Power-to-X with around 10,100. The three areas are closely linked. Production needs transport, energy, employees, and companies that can supply each other.

The need for a clearer common profile was sharpened when the government in October 2025 designated 11 industrial parks, none of which were located in the Triangle Region. This does not change the area's strengths, but it emphasizes that we ourselves must become better at documenting and communicating them.

Working group analyzes attractiveness

A working group with representatives from the business councils and Triangle Region Denmark is therefore investigating what specifically makes the area attractive, especially for Danish and international industrial companies and investors. The group has chosen to focus on three aspects: the central location and infrastructure; access to labor, skills, and knowledge; and the industrial companies and suppliers that already work closely together in the area. Conditions such as business areas, access to electricity, and municipal case processing also matter but depend more on the conditions in each municipality.

In May, the business directors visited Munich to learn how Bavaria works to attract companies and investments. 

The visit confirmed the value of building on the strengths an area actually has. The working group is now investigating, among other things, the Triangle Region's industrial specialization, the interaction between companies, and connections to research and educational environments. At the same time, work is underway on a common narrative, which is planned to be tested through dialogue with companies and other stakeholders.

Collaboration supports the individual municipality

The goal is a usable basis for showing why companies can advantageously establish themselves, develop, and invest in the Triangle Region. The joint work should support the municipalities' and business councils' own efforts. It is also connected to the broader cooperation of the seven municipalities on, among other things, planning, infrastructure, green transition, and labor. When we can both document our strengths and act across municipal borders, the Triangle Region stands stronger as a business region.